The World is Flat: The Globalization of Israel's Higher Education
The internationalization of the business curriculum in universities throughout the world has become an imperative for many. For some, it may be a way to differentiate their offerings in a market that has become highly competitive. For others, it may be the only way to survive. Internationalization of the business curriculum has taken a number of forms, from the exchange of faculty and students between institutions in more than one country (e.g. Erasmus; European Credit Transfer System) to joint ventures or strategic alliances that offer dual degrees (e.g. Wharton and INSEAD; NYU Stern with the London School of Economics and HEC School of Management, Paris; Kingston University Business School (UK) and the Academy of National Economy (Moscow)). In an era of globalization, there is no question about whether or not to internationalize business schools, but rather which strategy is best. This paper suggests an internationalization strategy for Israel's business schools. An international committee headed by Stuart Greenbaum, former Dean of the Olin Business School and six other business professors from the United States, the Netherlands and Israel found that many of the business schools in Israel offered programs of "low quality", lacked vision and had too many teaching positions manned by retired professors and adjuncts. The committee concluded that Israel's business administration programs should be among the top 30 in the world, and at least one in the top ten However, not one business school falls in either category today. That the situation needs immediate attention is reflected in the fact that the number of undergraduate students enrolled in business programs has increased from 574 in 1990 to 8,592 in 2005. We believe that internationalization of business schools in Israel is for many a survival strategy, as this paper demonstrates.
Keywords: Higher Education of Business Schools Internationalization, Globalization, Strategic Planning
Prof. Eugene D. Jaffe
Head of MBA Programs, Department of Business Administration, Bar-Ilan University
Prof. Ehud Menipaz
Dean, Faculty of Engineering, Ben Gurion University